Since 1994, Amazon has continuously expanded its product selection and innovated on behalf of customers in an on-going effort to fulfil its stated ambition of being earths most customer-centric company. Its massive worldwide network of fulfilment and customer service centres delights customers around the world, both directly through Amazon and on behalf of merchants on the Amazon platform. Today, Amazons rapidly expanding consumer product range offers books, video games, consumer electronics, apparel, jewellery, grocery and Amazon Kindle among many others. Revenues in 2012 stood at more than $61 billion worldwide, nearly half of which was generated outside of the US. Amazons presence in Europe is growing fast and now includes the UK, France, Germany, Italy and Spain, with customers across all 27 European states, offering millions of products and a long term vision to allow every consumer to find anything they want to buy online.
In addition to serving end customers, Amazon offers a range of services to Business customers, including Amazon Web Services (AWS) (www.amazon.com/aws) which provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform. Amazon continues to build out a successful Global Online Display Advertising business across all properties by leveraging Amazons world-class personalization technologies to build highly relevant ads for our advertising partners and customers. Amazon's evolution from Web site, to e-commerce partner, to development platform is driven by the spirit of innovation and customer obsession that is core to the company's DNA. The world's brightest technology minds come to Amazon to research and develop technology that improves the lives of shoppers and sellers around the world.
Amazon has invested, and will continue to invest aggressively to expand and leverage our customer base, brand and infrastructure. We truly believe that it is still Day One. The pace of innovation required at Amazon to drive revenue generation, customer acquisition and new channel development is relentless and sets the bar for the rest of our industry. It requires serious investment and crisp execution by leaders who innovate through bold decisions and innovative disruption. Prime is a strong example of this. Amazon launched the Prime program in the U.S. in 2004 to offer customers unlimited free premium delivery. There are now Prime programs in several countries seven within Europe with a growing, multiple-million customer membership. Amazon continues to scale eligible selection and has added digital benefits like the Kindle Owners Lending Library (US, UK, Germany and France), Prime Video (US, UK, Germany, Japan), Prime Music (US, UK, Germany, Japan) and Prime Photos. Prime is a force for change in e-commerce and the Prime and Delivery Experience Leader position in Spain will drive the program into even greater prominence.
This role will own and execute the Prime program in Spain, responsible for:
Program definition e.g. benefits and price points.
Member acquisition, including on- and off-site marketing efforts, identifying new benefit ideas, coordinating the launch of new initiatives, and setting the strategy for pricing.
Membership experience and retention through fundamental marketing efforts (e.g., A/B testing design and copy), establishing new acquisition channels, and testing various retention strategies.
Optimize the overall impact of Prime, considering customer behavior, revenue and ROI.
Define and own the delivery experience for Spain non-Prime customers e.g. shipping pricing, delivery speed, alternative delivery options.
Work with local Retail leadership to define country specific delivery program requirements, coordinate with centralized program teams to prioritize accordingly.
This is an opportunity to directly influence and grow a program that is having a material impact on Amazons growth. It requires a leader who will think and act big, exercising a bias for action coupled with thoughtful experimentation. The ideal candidate has strong product vision with unparalleled customer instincts and an ability to influence diverse teams. S/he will balance creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders, with a strong sense of accountability, and a keen focus on delivering great customer experiences and strong, measurable results. S/he should thrive in a culture of decisions based on analytics, be comfortable diving deep into the data, yet able to step back and communicate both the strategic and immediate implications on priorities.
Proven Product or Marketing leadership within a consumer e-commerce environment.
Ability to deal with ambiguity and set clear directions.
Excellent communicator, structuring highly complex topics and comfortable communicating with senior management on all levels.
Recognized for defining and/or marketing an (online) subscription program.
Highly analytical, with experience of taking data driven decisions and draw insights from data and testing to inform priorities and strategy.
Strong supply chain experience and/or defining consumer delivery program.
Entrepreneurial, with demonstrable success of building and launching online products.
Experience working with geographically diverse teams in an international environment.
Exhibits excellent judgment.
Hires great people. Develops great people.
Has relentlessly high standards.
Moves at Internet speed. Displays a strong bias for action.
Thinks strategically, but stays on top of tactical execution.
Expects and requires innovation of her/his team.
Thinks big and has convictions.
Action and results oriented.
Has the innate ability to inspire passion in others.
Speaks Spanish and English fluently.
Post-graduate education / Masters level qualification (MBA from top tier school is a plus).
Experienced in startup type environments.
Working knowledge of additional (European) languages, preferably Italian.